Volume : V, Issue : VII, July - 2016

PERCEPTIONS OF CUSTOMERS AND EMPLOYEES ON RELATIONSHIP DIMENSIONS

Dr T. Narayanamma

Abstract :

 A detailed analysis has been done with the primary data collected from the sample customers and employees. The impact of the domestic variables and ten relationship variables on customer satisfaction and customer loyalty has also been evaluated. Further, a comparison of the perceptions of the customers with the perceptions of employees on the relationship variables has been studied and identified the differences between them. Also the benefits enjoyed by the customers in their relationship with the LIC and the problems faced by the customers and employees in their relationship have been analyzed and ranked.

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Article: Download PDF   DOI : 10.36106/ijsr  

Cite This Article:

Dr T.Narayanamma PERCEPTIONS OF CUSTOMERS AND EMPLOYEES ON RELATIONSHIP DIMENSIONS International Journal of Scientific Research,Volume : 5 | Issue : 7|July 2016

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