Volume : III, Issue : IV, April - 2014

Performance Evaluation of Sbi Life insurance Company Limited

Dr. D. Rajasekar, T. Hymavathi Kumari

Abstract :

The major change of the life insurance industry in India is the opening up to private and global players. With this, the monopolistic character of the public sector giant i.e. LIC of India, has been replaced by competition subject to the regulatory conditions of the IRDA. Insurance has become a matter of persuasion rather than solicitation. As a result, a new concept Bancassurance came into existence. SBI Life Insurance Company a predominant player in banc assurance is positive about the channel inging about a transformation in the way insurance has been sold so far. Having considered a decadal voyage of SBI Life Insurance Company Limited and its successive position among all other banc assurance institutions, the main objective of this study is to evaluate the performance of SBI life insurance company

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Article: Download PDF   DOI : 10.36106/ijsr  

Cite This Article:

Dr.D.Rajasekar, T.Hymavathi Kumari Performance Evaluation of Sbi Life insurance Company Limited International Journal of Scientific Research, Vol.III, Issue. IV Apr 2014

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