Personality, Loneliness, and Self–esteem of users and non–users of Social Networking Sites

Shruti P. Soudi; Dr. Deepti b Duggi

Volume : IV, Issue : VIII, August - 2015

Personality, Loneliness, and Self–esteem of users and non–users of Social Networking Sites

Shruti P. Soudi, Dr. Deepti B Duggi

Abstract :

The increasing prevalence of Social Networking Sites in ones life has been a topic for debate in recent days. They open the world up for us, making it a smaller place than it has ever been before. Social Networking Sites are helping us be actively connected with people around the world round the clock. No doubt that Social Networking Sites have great impact on every walk of our life. The present study focuses on Personality, Loneliness, and Self–Esteem of users and non–users of Social Networking Site (Face book). A random sample of 56 users and 52 non–users of social networking site were selected from various department of Karnatak University, Dharwad. NEO–FFI, (Costa&McCrae,1989) ULCA Loneliness Scale (Russell at, al. 1996) and Self–Esteem Scale (Rosenberg, 1965) were used in this study. The results revealed the significant difference between Users and Non–Users of Social Networking Site (Face book) on Neuroticism, Openness, Agreeableness, Conscientiousness, Loneliness, and Self–Esteem. Users have shown significantly higher Openness, Agreeableness, Conscientiousness and high Self Esteem when compared to Non users, and Non Users have shown significantly higher Neuroticism and Loneliness compared to Users. As far as correlation is concerned Loneliness is significantly very highly correlated with Self–Esteem of users and non–users of Social Networking Site (Face book).