PRACTICE OF M–HEALTH APPS AMONG MANAGEMENT STUDENTS IN TIER–II CITY OF CENTRAL INDIA, INDORE (M.P.) – A CASE STUDY (2016)

Dr. AJAI KUMAR JAIN; STAFARD ANTHONY

Volume : V, Issue : V, May - 2016

PRACTICE OF M–HEALTH APPS AMONG MANAGEMENT STUDENTS IN TIER–II CITY OF CENTRAL INDIA, INDORE (M.P.) – A CASE STUDY (2016)

Dr. Ajai Kumar Jain, Stafard Anthony

Abstract :

This exploratory research aims to explore the m–health apps practices by the management students of a management institute in Indore. The representative primary data has been collected from 50 students of the management institute through a Questionnaire with convenience sampling. The appropriate statistical tools were used and charts were prepared with help of MS–Office software. The findings of this paper conclude that the management students have low awareness about m–Health apps with very poor utilization of them despite very high use of smart mobile phones. This poor utilization can be linked with inadequate information regarding benefits of m–Health apps among students coupled with limited practice and lack of training. Recommendations emphasize on training with more information on specific benefits of m–Health apps. There is a further scope for investigation on the factors affecting the adoption of m–Health apps.