Pragmatic Learning Strategy For Oral  Business English Communication Through  Theory Integration

Christine Ann Thomas; Dr. P. Nagaraj

Volume : III, Issue : I, January - 2014

Pragmatic Learning Strategy For Oral Business English Communication Through Theory Integration

Christine Ann Thomas, Dr. P. Nagaraj

Abstract :

The study aims at creating a pragmatic learning strategy for developing the oral communication skills of students pursuing their Business Administration. For this purpose Lev Vygotsky�s Zone of Proximal Development and Albert Bandura�s Social Learning theory have been integrated to generate a learning strategy that focuses on answering the dynamics of Business English communication in a productive and progressive manner. The paper explicates the theories individually in a detailed manner, it progresses to integrate the theories in a constructive manner that supports Oral Business English learning. The paper concludes by positing a learning strategy that utilises the framework of the integrated theories to yield best results in Oral Business English communication.