Pre–Purchase And Post–Purchase  Behaviour Of Customers With Reference  To Tvs Motors In Erode District,  Tamilnadu

Dr.T.Vetrivel

Volume : I, Issue : IV, September - 2012

Pre–Purchase And Post–Purchase Behaviour Of Customers With Reference To Tvs Motors In Erode District, Tamilnadu

Dr. T. Vetrivel

Abstract :

This research is outcome of the study conducted on Pre–purchase and Post–purchase Behaviour of Customers with reference to TVS Motors in Erode District. This study was carried out for a period of 9 Months from in Erode district. The objective of conducting this project work is to identify the attitude of two–wheeler owners towards TVS Motors. For this purpose 300 two–wheeler owners/customers were taken as sample for the study in order to get the needed information. The study is a descriptive type and convenient sampling is used. The data are collected from survey using questionnaire through interview schedule. Consumers make three types of purchases: trial purchases, repeat purchases and long term commitment purchases. When a consumer purchases a product (or and) for the first time and buys a smaller quantity than usual, this purchase would be considered a trial. Thus, a trial is the exploratory phase of purchase behaviour in which consumers attempt to evaluate a product through direct use. The collected data were consolidated and interpreted by using statistical tools like percentage analysis, weighted average ranking method and chi–square test. Tables and charts are used for representation purpose. From this survey, it was found that TVS vehicles are mainly preferred for its Power & Pickup, Safety & Comfort and Design. Performance is a major factor for purchasing TVS and. TVS motors has to update its technology to meet the changing customer needs and preference to cope up with the competitions in the market and adequate steps should be made to increase the quality in their services for better customer satisfaction.