Volume : IV, Issue : VI, June - 2015

PREFERENCES OF YOUTH: SELECTED ATTRIBUTES

Dr. Kinjal V. Ahir

Abstract :

 India had the largest youth population in the world. Any policies or decisions made for the population at large and youth in particular, cannot ignore to understand various attributes related to youth. The current research paper is an attempt to know and understand the preferences of youth with regards to various attributes related to their day–to–day habits, beliefs, ethos, preferences and career aspirations. Various observations suggested that young people generally accessed internet; spend most of their time on mobiles; could read, write and understand English but could not speak it confidently; were dependent upon parents for financial resources; wanted to pursue a career with reputation; and felt that the time–management was the biggest challenge. They also gave their opinions regarding their beliefs about themselves and the societal norms. Analysis like these can help the policy makers and marketers in designing and implementing policies and strategies targeted at youth segment.

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Article: Download PDF   DOI : 10.36106/ijsr  

Cite This Article:

Dr. Kinjal V. Ahir Preferences of Youth: Selected Attributes International Journal of Scientific Research, Vol : 4, Issue : 6 June 2015

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