Volume : VI, Issue : III, March - 2017

PRODUCT QUALITY, PRICE AND BRAND IMAGE ON CUSTOMER LOYALTY

Subramani Krishnamurthi, Franklin John Selvaraj

Abstract :

 The purpose of this paper is to analyze the factors influencing customer satisfaction and loyalty in Economy, Premium and Super Premium car segments with reference to after sales service of cars.  The conceptual framework describes about the influence of Product Quality, Price and Brand Image to customer satisfaction and customer loyalty in different car segments. The respondents were from Trichy city, Tamilnadu. The sampling method used for data collection was convenient sampling. 300 respondents were questioned through structured questionnaire. The data were interpreted using tools like Descriptive and ANOVA. The researcher has concluded that product quality, price and and image are having significance relationship with customer loyalty. The best service could be used as uniqueness in building and image of service provider.

Keywords :

Article: Download PDF   DOI : 10.36106/ijsr  

Cite This Article:

Subramani Krishnamurthi, Franklin John Selvaraj, PRODUCT QUALITY, PRICE AND BRAND IMAGE ON CUSTOMER LOYALTY, INTERNATIONAL JOURNAL OF SCIENTIFIC RESEARCH : VOLUME-6 | ISSUE-3 | MARCH‾2017

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