Volume : III, Issue : VII, July - 2014

Product Standardization and Marketing Approach for Tourism Products

Vidhusekhar P

Abstract :

The Research paper reviews various tourism products, its availability and marketing approaches for promoting tourism in Kerala.Case study of Kasaragod district is taken as a bench mark for generalising the product through out the state. It discusses recent trend in Tourism Industry, Advantage Kerala in Tourism Marketing with almost similar products available in each district. The infrastructure connectivity by Air, Road and Rail are highlighted. And finally a CulturePiligrim-Festival circuit is drawn to highlight the potential products.

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Article: Download PDF   DOI : 10.36106/ijsr  

Cite This Article:

VIDHUSEKHAR P Product Standardization and Marketing Approach for Tourism Products International Journal of Scientific Research, Vol : 3, Issue : 7 July 2014

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