Volume : VI, Issue : I, January - 2017

PROFITABILITY ANALYSIS OF FMCG SECTOR OF INDIA

Prof. Hiral Desai, Dr. Vigna Oza

Abstract :

 Abstract

The Indian FMCG sector is the fourth largest sector in the economy. FMCG are meant for daily and regular consumption and have a high return. FMCG product categories includes Household products such as soaps, detergents, Personal care products  as toothpaste, shampoo, saving cream as well as Food and beverages products as tea, coffee, soft drinks, etc.  FMCG sector in India has been experiencing a unique pace of growth since last decade, due to increasing consumer incomes and rapidly changing consumer tastes and preferences. The main purpose of a business unit is to make profit. The profitability analysis is done to know the current operating performance and efficiency of business firms. Every business should earn sufficient profits to survive and grow over a long period of time. The efficiency of a business is measured in terms of profits. Profitability ratios are calculated to measure the efficiency of a business. Profitability of a business may be measured in relation to sales and investment. The present study is conducted to analyze the comparative profitability of companies selected through Ratio Analysis and and various statistical techniques such as Mean, Standard Deviation, Coefficient of Variation and ANOVA.

Keywords :

Article: Download PDF   DOI : 10.36106/ijsr  

Cite This Article:

Prof. Hiral Desai, Dr. Vigna Oza, PROFITABILITY ANALYSIS OF FMCG SECTOR OF INDIA, International Journal of Scientific Research, Volume : 6 | Issue : 1 | JANUARY 2017

Number of Downloads : 1348

References :