Volume : I, Issue : IV, September - 2012

Project Shakti And Corporate Social Responsibility

Dr Mahalaxmi Krishnan

Abstract :

Corporate Social Responsibility is engaging the attention of the governments and industries across the globe to protect the well being of the employees, communities and the environment. Manufacturers and industries are increasingly looking to leverage CSR that simultaneously creates tangible business benefits and is financially self sustaining. The path eaking marketing program “Project Shakti” of Hindustan Unilever Limited (HUL) to penetrate and tap rural markets in India is a classic example of innovative business strategy with societal concerns. While Project Shakti resulted in empowerment of women and the rural poor, it helped to position HUL as a socially responsible organization. The research methodology used is exploratory in nature based on secondary sources.

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Article: Download PDF   DOI : 10.36106/ijsr  

Cite This Article:

Dr Mahalaxmi Krishnan Project Shakti And Corporate Social Responsibility International Journal of Scientific Research, Vol.I, Issue.IV sep 2012

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