Volume : I, Issue : V, October - 2012

Psychological issues in Marketing

Prof. Ashish Nathwani,

Abstract :

Consumer psychology is difficult to understand but it is not an impossible task. The amount of emotional desire varies according to the product, but rational decisions vary according to circumstances. The study of consumers helps firms and organizations improve their marketing strategies by understanding such issues. All consumers are influenced by their learning experience. Experiencing first hand a product and and help the consumer decide whether they will purchase again or not. If a consumer’s image matches a and’s image, then their is an increase of purchasing. Many people are driven by selfexpression and products that they identify with and support their individual self–expression. The psychology of consumer behavior and the factors that influence people to buy; range from physical stimulus to cultural influences. One of the biggest factors at play is social influence and it’s increasing the way we search for information and purchase products. This means doing your homework, researching the consumer and writing a marketing plan

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Article: Download PDF   DOI : 10.36106/ijsr  

Cite This Article:

Prof. Ashish Nathwani, Psychological issues in Marketing International Journal of Scientific Research, Vol.I, Issue.V Oct 2012

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