Volume : VIII, Issue : VII, July - 2019

PURCHASING DECISION PROCESS OF FMCG‘s HOME PRODUCTS

Vijyalakshmi R, Dr. T. R. Gurumoorthy

Abstract :

The aim of the study home products family decision making has attracted considerable attention from consumers. The study shows that the role of the structure of the family influencing in purchasing decisions variety of goods and services in purchasing decisions process. The main objective of the study purchasing decision process in FMCGs. The sample respondents of 100 respondents in the home products. The data collected from analyzed by using descriptive statistics analyses and Chi–square test. Most of the consumers acknowledge that their consumers influence their purchasing decision. The findings also consumers determining factors for the influence on the decision to purchase certain products types.

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Article: Download PDF   DOI : 10.36106/ijsr  

Cite This Article:

PURCHASING DECISION PROCESS OF FMCG'S HOME PRODUCTS, Vijyalakshmi R, Dr.T.R.Gurumoorthy INTERNATIONAL JOURNAL OF SCIENTIFIC RESEARCH : Volume-8 | Issue-7 | July-2019

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