Volume : II, Issue : VIII, August - 2013

Quantifying Aesthetic Form : A Review

Tarun Walia, Prof. Jagjit Singh

Abstract :

One of the greatest challenges in product development is creating a form that is aesthetically attractive to an intended market audience. Market research tools, such as consumer survey, are well established as a functional product features but aesthetic preferences are as varied as the people that respond to them. This paper demonstrates how the qualitative attribute form cannot only be represented qualitatively, but how the customer preference can be estimated as utility function over the aesthetics space.

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Article: Download PDF   DOI : 10.36106/ijsr  

Cite This Article:

Tarun walia, Prof. Jagjit Singh Quantifying Aesthetic Form : A Review International Journal of Scientific Research, Vol : 2, Issue : 8 August 2013

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