IJSR - International Journal of Scientific Research

Orotin; P.; Quisenbery; W; Ted Sun

Volume : II, Issue : VIII, August - 2013

Reaching beyond existing demand: A study on the influence of mobile phone money transfer on market development in Uganda

Orotin, P. , Quisenbery, W, Ted Sun

Abstract :

In Uganda, roughly 80 percent of the population has no access to banking services, and mobile phone money, a financial service and transaction made on a mobile phone could address this financial gap. This phenomenological study explored the influence of mobile phone money on market development in Uganda, from the experiences of 4 Mobile Network Operators, 8 agents, and 19 users in Kampala. The main question for this research was: What is the influence of mobile phone money on market development in Uganda? Key findings revealed that mobile phone money had significant impact on the lives of individuals and on market development. The most used mobile phone money service was transfer of money to relatives and friends. Mobile phone money has provided a more efficient channel for financial transaction and inclusion in Uganda. Over 2 million adults who were previously unbanked are accessing financial services using their mobile phones.