Volume : VI, Issue : XII, December - 2017

RECENT TRENDS IN VISUAL MERCHANDISING

A. Prabu Asirvatham, Dr. N. Mohan

Abstract :

 In today’s competitive retail environment, Visual Merchandising is becoming much more than neatly arranging products on a shelf or dressing a mannequin in a store window. To stay relevant, retailers have to meet the needs of shoppers’ today and successfully anticipate their expectation of tomorrow. Visual merchandising refers to the visual elements that can be adapted, re–designed and re–arranged to entice customers in store, and maximize sales. In the world of events, anding and visual merchandising, businesses need to be ahead of the game by assessing and tailoring current and upcoming trends, advertising and merchandising strategies can be continually updated to portray the unique proposition and attract the desired audience. This study attempts to explore the recent trends in visual merchandising.

< clear="all" style="page–eak–before:always;mso–eak–type:section–eak" />

Keywords :

Article: Download PDF   DOI : 10.36106/ijsr  

Cite This Article:

A.Prabu Asirvatham, Dr.N.Mohan, RECENT TRENDS IN VISUAL MERCHANDISING, INTERNATIONAL JOURNAL OF SCIENTIFIC RESEARCH : Volume-6 | Issue-12 | December-2017

Number of Downloads : 400

References :