IJSR - International Journal of Scientific Research

C. Kavitha; Dr. N. Markkandeyan

Volume : V, Issue : IV, April - 2016

Relationship between bank of employment, age and credit decision making – A survey of banks in Madurai district, India

C. Kavitha, Dr. N. Markkandeyan

Abstract :

Raising awareness of women along with modern globalization pressures them to involve in various entrepreneurial activities. But owing to the financial constraints, many of them depend upon the loans from various sources mainly from commercialized banks. Hence, it is mandatory for them to know the exact status of the banks with the loan based strategies and schemes. However, scheme related information is very cleared due to the development of IT, but still the internal strategies involving in credit assessment are being a myth, also it may changes from one bank to another. Hence, this study itself takes the responsibility to explore the relationship between the bank of employment and age with the decision making strategy in the time of money lending, which may assist the women entrepreneurs to clear the picture about the banks. However, for this study, it has been considered top five commercial banks including SBI, IB, IOB, CB and BOI. From the replies of the respondents, the relationship was tested with the assistance of one–way ANOVA. Finally, this study concluded with the results revealed the interrelationship between the factors in the time of money lending