Volume : III, Issue : I, January - 2014

Relevance of Marketing for Libraries and Information Managers

Parasuraman, D

Abstract :

A market in general may be described as a place or geographical area were the buyer and sellers meet and function, goods or services are offered for sale and transfers of ownership occur. Formally or informally, people and organizations engage in a vast number of activities called marketing. Good marketing has become an increasingly vital ingredient for business success. And marketing profoundly affect our day to day lives. It is embedded in everything people do from the clothes that is been wear, to the web sites that is clicked on, to the ads seen.

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Article: Download PDF   DOI : 10.36106/ijsr  

Cite This Article:

PARASURAMAN, D Relevance of Marketing for Libraries and Information Managers International Journal of Scientific Research, Vol.III, Issue.I January 2014

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