IJSR - International Journal of Scientific Research

S.Uma Priyadharshini; Dr.S.A.Lourthuraj

Volume : VI, Issue : IV, April - 2017

RETAIL INVESTORâ€™S BEHAVIOUR TOWARDS VARIOUS LIFE INSURANCE POLICIES OF LIC WITH SPECIAL REFERENCE TO CUDDALORE TOWN

S. Uma Priyadharshini, Dr. S. A. Lourthuraj

Abstract :

Human Life involves lot of risk. Man always strives hard to reduce risk. As part of it, people are investing in life insurance policies so that they can secure their families against uncertain events. Insurance is the primary risk management device that protect against risks, hazards or dangers to life and property. Life Insurance Corporation of India is one among the successful public sector organization in India with 78% market share in life insurance sector. With the opening up of the insurance sector, a number of private players entered into the market. The new players with their focused approach and need based selling captured significant chunk of the insurance market. With this background a survey was conducted among 100 policy holders of LIC in Cuddalore town. The study was conducted by collecting responses from the investors with the help of structured questionnaire. The sampling technique used in the study was simple random sampling. The tools used in the study are percentage analysis, Anova & Weighted average method. From the study it is found that the performance of LIC is satisfactory. Through this study suitable suggestions are made to the companies to improve policy holder’s satisfaction and attract investment in insurance sector.