Volume : IV, Issue : VII, July - 2015

RETAILING IN INDIA– AN OVERVIEW OF GROWTH AND CHALLENGES

Kesavulu Poola, M. D. Mahesh

Abstract :

 The Indian retail market has presently emerged as the most dynamic and fast paced industries and being propelled by the congenial market–environment, many of the national and international players are entering into retail market with their investments around the globe and particularly in India. It is estimated that India’s retail market touches the figure of US $ 1 trillion from US $ 500 billion in 2013. The favorable demographic dividend, continuously increasing amount of disposable income, urbanization, emergence of economically improved middle class households and technology–driven shifts in consumer expenditure are the primarily driving the growth of retail markets in India. Keeping theretail market–environment in India, relying primarily on secondary data and the observations of the research reports, the present paper deals with the Indian retail milieu in the light of Global Retail Development Index and focus has been laid on the opportunity snapshot of retail market in India. Rural markets, proportion of working age population, consumer behavior of high net worth households are the propelling factors for the growth of retail markets in India. Throwing light on the retail marketing mix, the present paper analyses the influencing factors of sales and revenue of the retail marketing and particularly deals with the challenges ahead for the retail marketing in India.

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Article: Download PDF   DOI : 10.36106/ijsr  

Cite This Article:

KESAVULU POOLA, M.D. MAHESH Retailing in India- an Overview of Growth and Challenges International Journal of Scientific Research, Vol : 4, Issue : 7 July 2015

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