Volume : VI, Issue : XII, December - 2017

ROLE OF APPLIED ART FOR PACKAGING PRODUCT AND CONSUMERISM

Raimohan Dash

Abstract :

 Applied art has become the practice in scholarly literature since the second half of the 19th century to classify the anches of decorative applied art on the basis of the materials used for consumerism. A good package represents a combination of the designer’s creative skills and the product as well as marketing and sales knowledge of the manufacturer’s management team. The packaging elements like its Colour, Packaging material, Design of Wrapper and innovation are more important factors when consumers making any buying decision. Package appeals consumer’s attentiveness towards a certain and, increases its image, and stimulates consumer’s perceptions about product.  Previous researches show that there is no agreement on overall classification of packaging material and package elements. Consumer products of decorative applied art are inseparable from the material culture. Decorative applied art, the craftsman makes wide use of decorative design and of elements of the visual arts individually.

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Article: Download PDF   DOI : 10.36106/ijsr  

Cite This Article:

RAIMOHAN DASH, ROLE OF APPLIED ART FOR PACKAGING PRODUCT AND CONSUMERISM, INTERNATIONAL JOURNAL OF SCIENTIFIC RESEARCH : Volume-6 | Issue-12 | December-2017

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