Volume : I, Issue : V, October - 2012

Role of Television Programmes in Rural Development: A Study of Select Districts in Karnataka

Hampesh K. S, Dr. Sathish Kumar

Abstract :

The role of communication in development has become part of a much larger debate on the process of social change and the nature of development itself. There exists a wide variety of views about the role and relevance of mass communication to development. This study was conducted to evaluate the role of television programmes in rural development. Using the procedure of survey method, this study found out the worth of development programmes. Its results were based on the response of viewers. The views of rural people were collected by using questionnaire prepared by researcher because no standardized tool for the purpose of study was available. Results of the study indicated that development programmes were very useful for rural people and majority got benefit of it.

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Article: Download PDF   DOI : 10.36106/ijsr  

Cite This Article:

Hampesh K.S,Dr. Sathish Kumar Role of Television Programmes in Rural Development: A Study of Select Districts in Karnataka International Journal of Scientific Research, Vol.I, Issue.V Oct 2012

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