Volume : III, Issue : V, May - 2014

Role of Television Shows in the dissemination of Science

Arif Moin

Abstract :

Science is playing an important role in contemporary society. Inspite of this fact in many countries, science popularization does not come to programming schedule very often due to both intrinsic difficulties science communication and those of the medium. A considerable gap exists between science and common knowledge.Science Communication has been defined as “ the use of appropriate skills , media , activities and dialogue to produce one or more of the following personal responses to science ( the AEIOU  vowel analogy ) : Awareness , Enjoyment , Interest , Opinion– forming , and Understanding (Burns et al. 2003) & generally refers to media presenting science related topics to non–scientists.It includes science exhibitions, Science Parks, Science Competitions, science journalism, science policy and science media production. Science communication can be important not just to maintain a demand for ongoing science but it can benefit individuals with directly applicable skills and knowledge, by informing social policy, or simply by empowering the field of science.Television is one of the powerful channels of the mass media which transmit information very fast. T.V could play an important role in dissemination of information about scientific knowledge, research findings, education, health, agricultural techniques thereby creating scientific awareness and information among the masses. This will influence development social welfare of the community. Scientific knowledge should be disseminated to all target audiences in accessible format. So if science is proliferated through easy to understand, simple though entertaining manner, it will not remain alienated from the common masses.This paper is designed especially to assess the role of Television Programmes in the dissemination of science.

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Article: Download PDF   DOI : 10.36106/ijsr  

Cite This Article:

Arif Moin Role of Television Shows in the dissemination of Science International Journal of Scientific Research, Vol.III, Issue. V, May 2014

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