Volume : III, Issue : VIII, August - 2014
Rural Marketing: The ‘New Avtar‘ of Marketing and The Key Driver for Indian Economy
Usha Patel
Abstract :
In the recent years, rural markets have acquired significance in countries like China & India, as the overall growth of the economy has resulted into substantial increase in the purchasing power of the rural communities. In Indian rural market generates about 50% Gross Domestic Product (GDP). Rural India comprises around 840 million people and growing income levels & greater ambition are progressively driving demand there. In the period 2009–2012, rural consumption per person increased annually at 19 percent according to data from National Sample Survey Organization (NSSO).
Keywords :
Article:
Download PDF
DOI : 10.36106/ijsr
Cite This Article:
Usha Patel Rural Marketing: The ‘New Avtar¥ of Marketing and The Key Driver for Indian Economy International Journal of Scientific Research, Vol : 3, Issue : 8 August 2014
Number of Downloads : 1182
References :
Usha Patel Rural Marketing: The ‘New Avtar¥ of Marketing and The Key Driver for Indian Economy International Journal of Scientific Research, Vol : 3, Issue : 8 August 2014
Our Other Journals...
-
Indian Journal of
Applied Research Visit Website -
PARIPEX Indian Journal
of Research Visit Website -
Global Journal for
Research Analysis Visit Website