Volume : IV, Issue : VII, July - 2015

Satisfaction level of Service Users towards Mobile Phone Services: A Study

Satbir Singh

Abstract :

 Top performing institutions always look into the needs and demands of their customers in order to survive and compete successfully in today’s dynamic corporate environment. The purpose of the present study was to perceive the customers’ satisfaction towards their mobile phone services. The data were collected from the all four divisions of Haryana state namely Hisar, Rohtak, Gurgoan and Ambala by using stratified sampling. The collected data was analyzed using different statistical techniques. SPSS (18.0 version) software was used to compile all observations and analysis of data. It is found that mobile phone users perceived better network connectivity, low call rate, free roaming facility, same charges of pre–paid and post–paid connections, no deduction of amount in recharge coupon, free availability of 3G service, and free video conferencing facility. But, they were reluctant to receive unnecessary and unwanted messages on the part of service providers. Therefore, it may be recommended that mobile service providers enhance more services like education, health checking, finance, etc. and to avoid unwanted disturbance of the customers.

Keywords :

Article: Download PDF   DOI : 10.36106/ijsr  

Cite This Article:

Satbir Singh Satisfaction Level of Service Users Towards Mobile Phone Services: A Study International Journal of Scientific Research, Vol : 4, Issue : 7 July 2015

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