Volume : III, Issue : II, February - 2014

Shift From Anywhere Banking To Anybank Banking–The Next Growth of Indian Retail Banks

Lalitha. B. S.

Abstract :

Conventionally the bank’s aim was purpose oriented, but now it has shifted towards the customer. Innovation in banking has become the array of the day. Increase in competition has thrown up new challenges and it is becoming increasingly more difficult for banks to retain their customers unless they offer advanced, faster and convenient services. (Lalitha,2012). New products like ATM, debit cum credit cards, internet banking, mobile banking have been introduced. At present, customers have to use the same bank services from the beginning of the transaction to its completion. But at certain places, some of the bank services are not available which creates inconvenience to the customers. Hence they want the facility of shifting from anywhere banking to any bank banking in the next decade where they can start the transaction through one bank, use anch banking, internet banking, mobile banking of different banks for completion of their transaction.

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Article: Download PDF   DOI : 10.36106/ijsr  

Cite This Article:

LALITHA.B.S. Shift From Anywhere Banking To Anybank Banking-The Next Growth of Indian Retail Banks International Journal of Scientific Research, Vol.III, Issue.II February 2014

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