Volume : VI, Issue : VI, June - 2017

Significance of Swadeshi Products: A Study on Cosmetic Products

Dr. Nikhil Ranjan Agarwal

Abstract :

 SWADESHI is a product made by Indian traditional styles like AYURVEDA, Herbs, and Naturopathy etc. Whereas VIDESHI cosmetics includes cosmetics made from chemical compounds. They contain SRS, Para bean etc. SWADESHI, the word, originates from Sanskrit. It is a conjunction, or ‘SANDHI’ of two words ‘SWA’ meaning self or own and ‘DESH’ meaning country. So while SWADESH means one’s own country, SWADESHI is an adjective that means something or someone ‘of one’s own country’. The antonym of SWADESHI is VIDESHI: VIDESHI means ‘not of one’s country’. Researcher collected data from female respondents from Moradabad City, Uttar Pradesh. Performance of SWADESHI products is better than VIDESHI products. SWADESHI products are made by AYURVEDIC & HERBAL and most of them like to try out new and prefer SWADESHI products in future. SWADESHI products have more satisfaction than VIDESHI. In my opinion “Be SWADESHI, Buy SWADESHI and BYE– BYE VIDESHI”.  

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Article: Download PDF   DOI : 10.36106/ijsr  

Cite This Article:

DR. NIKHIL RANJAN AGARWAL, Significance of Swadeshi Products: A Study on Cosmetic Products, INTERNATIONAL JOURNAL OF SCIENTIFIC RESEARCH : VOLUME-6 | ISSUE-6 | JUNE-2017

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