Volume : IV, Issue : VI, June - 2015

SOCIAL AND DIGITAL MEDIA IN POLITICAL COMMUNICATION

Mahesh Siluveru

Abstract :

 Today we are living in the age of democracy and democracy is only possible in the societies where there is freedom of information and discussion. Free media is a pivotal part of the democratic societies. In the free democratic societies media organizations generate political debates and provide a platform for open discussions. New media technologies can flourish in such societies promoting an atmosphere of participation and democracy. In the developed countries of the world, no doubt, new media has played an appreciated role in promoting the independent and democratic values in the societies but the situation is different in other parts of the world. Many of the political leaders have their Face book accounts and they upload their video messages on You Tube. They have their own web sites and blogs where they interact with their voters and supporters and get their feedback. Their supporters, voters and even critics give their feedback through internet and even they can change their policies and priorities in light of the feedback received. Communication is a key tool that political communicators use to understand political environment by focusing on each and every aspect of the political life of a nation. In political sector communication is used to educate and train people to study and analyze the nature and state of specific structures which widely affect all the process of political communications in the society. This paper discusses the role of digital media in Political Communication.

Keywords :

Article: Download PDF   DOI : 10.36106/ijsr  

Cite This Article:

Mahesh Siluveru Social and Digital Media in Political Communication International Journal of Scientific Research, Vol : 4, Issue : 6 June 2015

Number of Downloads : 927

References :