Volume : III, Issue : I, January - 2014

Students’ Perception Towards Coaching Franchises in Coimbatore District

Dr. Rachel Nancy Philip, Mrs. M. Kiruthiga

Abstract :

Franchising is one of the methods of promoting the business. When a business grows in size and there is a potential to spread its wings to other paces also, it can expand the operations through franchising. The term ‘franchising’ refers to the licensing to use the and name and method of doing the business. In the education sector also, franchising is adopted in different lines of activities including kids’ school, computer training and professional coaching for competitive examinations. These Coaching institutions provide training for entrance exams and other competitive exams. In this line of activity, the franchisor appoints franchisees in different places according to the potential areas. The franchises are given instructions regarding the method of coaching and the franchisor supports them by providing standard study materials. It enables the students to understand the concepts and techniques used. In this paper, an attempt has been made to analyze the students’ perception towards coaching franchises in Coimbatore District.

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Article: Download PDF   DOI : 10.36106/ijsr  

Cite This Article:

Dr. Rachel Nancy Philip, Mrs. M. Kiruthiga Students’ Perception Towards Coaching Franchises in Coimbatore District International Journal of Scientific Research, Vol.III, Issue.I January 2014

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