Volume : II, Issue : XI, November - 2013

Study of Problems Effecting Quality of Farm Magazines

T. Archana, A. Sailaja

Abstract :

Descriptive research design was followed for carrying out the study. The State of Andhra Pradesh was selected purposively for the study as the investigator hails from the state. Out of 23 districts of Andhra Pradesh, 16 were selected using sample random sampling technique. Based on the criteria of highest circulation as well as the availability of the subscribers for each of the farm magazines, three Telugu farm magazines were selected for the study. Majority of readers of I category of farm magazine perceived non availability of magazine in rural area, irregularity in the receipt of farm magazines. Majority of readers of II category of farm magazine perceived irregularity in the receipt of farm magazines, non availability of magazine in rural area. Majority of readers of III category of farm magazine perceived non availability of magazine in rural area, lack of information on market intelligence. Majority of readers of II category of farm magazine perceived availability of farm magazines in proximity, enclosure of price list of agricultural commodities, information presentation in short sentences and bold letters, enclosure of list of suppliers of inputs. Majority of readers of III category of farm magazine perceived availability of farm magazines in proximity, Provision of information in colloquial language. Few case studies may also be conducted on the progressive farmers who are regular readers of various farm magazines.

Keywords :

Article: Download PDF   DOI : 10.36106/ijsr  

Cite This Article:

T. Archana, A. Sailaja / Study of Problems Effecting Quality of Farm Magazines / International Journal of Scientific Research, Vol.2, Issue.11 November 2013

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