Volume : VII, Issue : VIII, August - 2018

Study of various internet advertisements to understand insurance sales pattern India and world

Dr. Anilkumar Khandare

Abstract :

Use of internet and information technology is widely used across all industrial sectors in sectors in India Internet advertising is one of most important tool of advertising, as it has many fold benefits are elaborated in the research paper.

PWC (2012) in their report. An interesting observation made in the report was that almost 50% of the respondents in the survey believed that internet will change the way and the type of insurance that is bought. In the same report they have also stated that around 50% of the respondents believe that “big data” developments will provide an important source of competitive advantage and increased market share for the insurance companies.

Keywords :

Article: Download PDF   DOI : 10.36106/ijsr  

Cite This Article:

Dr. Anilkumar Khandare, Study of various internet advertisements to understand insurance sales pattern India and world, INTERNATIONAL JOURNAL OF SCIENTIFIC RESEARCH : Volume-7 | Issue-8 | August-2018

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