Volume : VI, Issue : IV, April - 2017

Super Market Consumer Perception Analysis Through Data Mining Techniques

Rani Patil, Dr. S. D. Bhoite

Abstract :

 Market basket analysis is an important component of analytical system in retail organizations to determine the placement of goods, designing sales promotions for different segments of customers to improve customer satisfaction and hence the profit of the supermarket. These issues for a leading supermarket are addressed here using frequent item set mining. The frequent item sets are mined from the market basket database using the efficient Apriori algorithm and then the association rules are generated.

The retail sector in India is witnessing a huge revamping exercise as traditional markets make way for new formats such as departmental store supermarkets and specialty stores. Retail is India’s largest industry, accounting for over 10 per cent of the country’s GDP and around eight per cent of the employment. Retail industry in India is at the crossroads. It has emerged as one of the most dynamic and fast paced industries with several players entering the market. Western–style malls have begun appeå in metros and second–rung cities alike introducing the Indian consumer to a shopping experience like never before. India’s vast middle class and its almost untapped retail industry are key attractions for global retail giants wanting to enter newer markets. The organized retail sector is expected to grow stronger than GDP growth in the next five years driven by changing lifestyles, strong income growth, better products and shopping options, and favourable demographic patterns. A Study on Consumer Satisfaction towards Supermarkets with special reference to Sangli city is a modest attempt to understand the consumer perception towards retailing in the Sangli city region. The study intends to find out the relationship between demographic variables of the consumer and satisfaction of the consumers in different attributes of Supermarkets in Sangli city.

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Article: Download PDF   DOI : 10.36106/ijsr  

Cite This Article:

Rani Patil, Dr. S. D. Bhoite, Super Market Consumer Perception Analysis Through Data Mining Techniques, INTERNATIONAL JOURNAL OF SCIENTIFIC RESEARCH : VOLUME-6 | ISSUE-4 | APRIL‾2017

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