SURVIVAL STRATEGIES OF UNORGANISED RETAILERS (KIRANA STORES / MOM AND POP STORES) IN COIMBATORE CITY

S. Dhayanithi; Dr. B. Sudhakar; Dr. L. Ranjit

Volume : III, Issue : XII, December - 2014

SURVIVAL STRATEGIES OF UNORGANISED RETAILERS (KIRANA STORES / MOM AND POP STORES) IN COIMBATORE CITY

S. Dhayanithi, Dr. B. Sudhakar, Dr. L. Ranjit

Abstract :

This article has focused on the strategies that are being followed by unorganised retailers in Coimbatore City to survive against the unstoppable and speedy growth of organised retailing sector. This article explores the reasons for customers to choose an unorganised retail outlet for their day to day purchases. This article also tries to find out the various challenges faced by unorganised retailers in the midst of growing organised Hypermarkets and Malls.