Volume : IV, Issue : VII, July - 2015

THE APPLICATION OF CONCEPT OF MARKETING AND SOCIAL RESONDIBLITY (A CASE STUDY OF SAUDI TELECOM COMPANY STC)

Dr. Fikrikabashi

Abstract :

 This study investigates the importance that the Saudi Telecommunications Company(STC) attaches to social responsibility through adopting an ambitious programmers that focuses on undertaking national and social responsibility towards the staff and further on towards community development by means of concentrating on some of the urgent issues in the Saudi society such as those relating to health, education ,capacity building ,and tourism. Hence this study, which attempts to answer the following questions: Does STC propose any new original ideas in social work as to responsibility? In addition, there are some other activities conducted by STC in service of the Saudi society: STC has sponsored and convened several social support programmes such as those relating to the disabled people. In conclusion, the study shows that STC has proved to be of great help in this field by injecting new ideas and concepts of social work that is characterized by creativity and originality in social responsibility. This is reflected in such programmes that aim at developing tourism in KSA, the support of all activities and festivals such as those for horsemanship and races, besides celeating and honouring a number of Saudi Sheikhs, sponsoring scientific symposiums and exhibitions, and many other social and cultural activities such as the Research Day, the Mathematics Olympiad Contest and the second educational meeting on Hyperactivity and Distracted Attention.STC has also supported a number of activities such as “How to Become an Inventor” and “Arab Voluntary Campaign” that originated in the Eastern Region of KSA. It has of late facilitated visits to prison inmates ,connecting them with their relatives through modern communication facilities, via sound and picture, for those relatives who cannot go and see them there.

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Article: Download PDF   DOI : 10.36106/ijsr  

Cite This Article:

Dr.FikriKabashi The Application of Concept of Marketing and Social Resondiblity International Journal of Scientific Research, Vol : 4, Issue : 7 July 2015

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