Volume : V, Issue : XI, November - 2016

THE ATTITUDE OF CONSUMERS TOWARDS PROCESSED FOOD –WITH SPECIAL REFERENCE TO MTR BRAND

Anupama Sundar D, Dr. D G Kantharaj

Abstract :

 ?e aim of this study is to understand the attitude of consumers towards MTR and. Data was collected from 30 respondents of Mysore city. Both the genders were considered, which included different age group, religion, income level. After the study it was examined that both product knowledge and product image has a positive impact on consumer purchase towards MTR and.

Keywords :

Article: Download PDF   DOI : 10.36106/ijsr  

Cite This Article:

Anupama Sundar D, Dr. D G Kantharaj, THE ATTITUDE OF CONSUMERS TOWARDS PROCESSED FOOD –WITH SPECIAL REFERENCE TO MTR BRAND, International Journal of Scientific Research, Volume : 5 | Issue : 11 | November 2016

Number of Downloads : 301

References :