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MENUVolume : XV, Issue : VII, July - 2026
The Big Tent Paradox: A Literature Review On Inclusivity Versus Dilution In Mass–Appeal Branding
Dr. Faisal Qureshi
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DOI : 10.36106/ijsr/7421993
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THE BIG TENT PARADOX: A LITERATURE REVIEW ON INCLUSIVITY VERSUS DILUTION IN MASS-APPEAL BRANDING, Dr. Faisal Qureshi INTERNATIONAL JOURNAL OF SCIENTIFIC RESEARCH : Volume-15 | Issue-7 | July-2026
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THE BIG TENT PARADOX: A LITERATURE REVIEW ON INCLUSIVITY VERSUS DILUTION IN MASS-APPEAL BRANDING, Dr. Faisal Qureshi INTERNATIONAL JOURNAL OF SCIENTIFIC RESEARCH : Volume-15 | Issue-7 | July-2026
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