Volume : III, Issue : VII, July - 2014

The Buying Habits of Fast Moving Consumer Goods: A Case Study on the Slum Area in Delhi

Dr. Aparna Goyal

Abstract :

Targeting convenience customer behavior requires a shift in attitudes from retailers and manufacturers alike and its strong impact on the people living in slum areas of Delhi. Effectively targeting this group will require the development of a deeper understanding of consumer needs. The key will be offering goods and services that provide solutions of availability of the products to consumer needs --highlighting the need for more prepared foods, hot snacks and drinks, and more appropriate packaging formats. This study examines the latest developments and changes affecting the taste and habits of uses of the population of slums and to provide key data on consumer behavior and insight into consumer needs in these areas.

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Article: Download PDF   DOI : 10.36106/ijsr  

Cite This Article:

Dr. Aparna Goyal The Buying Habits of Fast Moving Consumer Goods: A Case Study on the Slum Area in Delhi International Journal of Scientific Research, Vol : 3, Issue : 7 July 2014

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