Volume : I, Issue : IV, September - 2012

The Impact Of Global Advertisements On Traditions Of The Urban Indian

Ms. Neha Patel

Abstract :

Liberalization has allowed entry to numerous global ands in the past twenty years in India. These global ands with their massive promotional and advertising budgets have made the normal Indian consumer knowledgeable and savvy. India is country which is rich in culture and traditions. Traditions are an integral part of the Indian culture. India has witnessed many changes in its culture due to many reasons. One of the main reasons for the change is attributed global advertising. The study tries to understand the changes in the rich traditions of India that have resulted because of influence of global advertisements. An attempt has been made to understand, whether global advertisements have changed or reinstated the belief in traditions with reference to the urban Indian.

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Article: Download PDF   DOI : 10.36106/ijsr  

Cite This Article:

Ms. Neha Patel The Impact Of Global Advertisements On Traditions Of The Urban Indian International Journal of Scientific Research, Vol.I, Issue.IV sep 2012

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