The Impact Of Globalization on The  Transformation From Traditional  to Modern Business Practices and  Operations in India

Mehdi Abrishami; Amin Peivandi

Volume : III, Issue : IV, April - 2014

The Impact Of Globalization on The Transformation From Traditional to Modern Business Practices and Operations in India

Mehdi Abrishami, Amin Peivandi

Abstract :

In this paper presents the impact of globalization on the transformation from traditional to modern business practices and operations in India. Traditional family-owned retailers in India are transforming their business model to appeal to modern shoppers and are winning business at the expense of large corporates. •Contemporary patterns of globalization mark a new epoch in human affairs. Just as the industrial revolution and the expansion of the West in the nineteenth century defined a new age in world history so today the microchip and the satellite are icons of a new historical conjuncture.