Volume : III, Issue : IV, April - 2014

The Influence of Demographic Variables on Customer Adoption of E–Banking Services

Preethi Sheshadri, S. Sheela Rani

Abstract :

20th century has observed intense technological changes among which is the arrival of electronic commerce, where the products and services are traded through the telecommunication technology. (Kalakota and Whinston, 1997). Electronic banking (e-banking) is the newest delivery channel for banking services. This paper discusses the customer adoption of e banking services in context with their Age, Gender and occupation. The study was conducted among 346 respondents in the Chennai city who use these e banking services. The respondents include both males and females and belong to different Age group consisting of < 20 years, 21-4 years, 41-6 years and > 60 years. Respondents with different fields of their occupation including private sector, Government sector, Doing their own business, and the students were considered for the study. The study revealed that Age, gender and occupation do not significantly influence the customer adoption.

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Article: Download PDF   DOI : 10.36106/ijsr  

Cite This Article:

PREETHI SHESHADRI, S. SHEELA RANI The Influence of Demographic Variables on Customer Adoption of E-Banking Services International Journal of Scientific Research, Vol.III, Issue. IV Apr 2014

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