Volume : IV, Issue : II, February - 2015

The Role of Product Design Concept: A Bird Eye View

Dr. Satish S. Indi

Abstract :

Concurrent Engineering (CE) has a great deal of importance in design and development of new products in automobile industry and is posing a big challenge to Indian firms in the wake of globalization. Product design is the process of creating a new product to be sold by a business to its customers.A very oad concept, it is essentially the efficient and effective generation and development of ideas through a process that leads to new products.Success of CE demands that major areas of product design and development of an organization need to be under constant focus Most of the companies adopt CE procedures to reduce the time of launching the new product in the market, especially firms of western countries and Middle East. Product design is cross-functional, knowledge-intensive work that has become increasingly important in today's fast-paced, globally competitive environment. It is a key strategic activity in many firms because new products contribute significantly to sales revenue. When firms are able to develop distinctive products, they have opportunities to command premium pricing. Product design is a critical factor in organizational success because it sets the characteristics, features, and performance of the service or good that consumers demand. The objective of product design is to create a good or service with excellent functional utility and sales appeal at an acceptable cost and within a reasonable time.

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Article: Download PDF   DOI : 10.36106/ijsr  

Cite This Article:

DR.SATISH S. INDI The Role of Product Design Concept: A Bird Eye View International Journal of Scientific Research, Vol : 4, Issue : 2 February 2015

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