The Spanish Cinematographic offer facing youth today and its perception, consumer behaviour and promotion codes in the new social network environment.

Antonio BARAYBAR Fernandez; Rafael LINARES Palomar

Volume : III, Issue : VII, July - 2014

The Spanish Cinematographic offer facing youth today and its perception, consumer behaviour and promotion codes in the new social network environment.

Antonio Baraybar Fernandez, Rafael Linares Palomar

Abstract :

In a context characterised by relevant industrial transformations, technologies and communication, this paper reflects on the vision and knowledge which the young public currently possesses regarding the Spanish Cinematographic offer. Delving deeper into the communication processes related with the communication of films at the same time, suggests new lines of investigation related to the use of social networks by the public which is the target of this study. Doing this, presents the results obtained in an investigation which identifies the essential aspects of present day cinematographic marketing and permits determining the key tools in the design of whatever launch.