Volume : IV, Issue : IV, April - 2015

TRANSITION TO GREEN MARKETING–AN EXPLORATORY RESEARCH ON CONSUMERS IN TIRUPPUR CITY

Thiyagaraj. V.

Abstract :

Green marketing is the marketing of products that are presumed to be”environmentally safe”. Earth has limited

resources and it is our duty to make judicious use of it. By implementing green marketing measures to save the earth’s
resources in production, packaging, and operations, businesses are showing consumers they too share the same concerns, boosting their credibility. Divergent aspects of green marketing include ecologically safer products, recyclable and biodegradable packaging, energy-efficient
operations, and better pollution controls.This study analyzes the attitude of the respondents towards the consumer behavior, awareness,
and satisfaction of green product attributes. The study was carried out in Tiruppur city. Data Collected are analyzed by using the statistical
tools of percentage analysis and weighted average method. This study conclude that awareness of the green products are not in the high level
companies are focus on creating theawareness of the product.

Keywords :

Article: Download PDF   DOI : 10.36106/ijsr  

Cite This Article:

THIYAGARAJ.V. TRANSITION TO GREEN MARKETING–AN EXPLORATORY RESEARCH ON CONSUMERS IN TIRUPPUR CITY International Journal of Scientific Research, Vol : 4, Issue : 4 April 2015


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