IJSR - International Journal of Scientific Research

Dr.D.PADMAVATHI; Mrs.P.KALPANA DEVI

Volume : VI, Issue : IV, April - 2017

UNDERSTANDING BEHAVIOUR BY PROFILING ONLINE SHOPPERS BASED ON FREQUENCY OF SHOPPING

Dr. D. Padmavathi, Mrs. P. Kalpana Devi

Abstract :

Online shopping has influenced society by allowing for a more convenient lifestyle. As a result, people from all over the world have benefitted from it, as it enabled for variety, quick service and reduced prices. The rise of such opportunities instantly led to greater curiosity among our society, attracting vast amounts of individuals to participate and at the same time, making online shopping the latest worldwide trend. The number of Internet users is constantly increasing, which is also significance that online purchasing is increasing rapidly. Since internet is the fast developing medium, the online retailers have to understand the importance of analyzing and identifying the factors influencing the customers when they decide to purchase on the internet is vital because the new virtual market will ing significant difference to the customers.

Analyzing customer behaviour is not a new phenomenon. Many theories have been used for many years not only to understand the behaviour of customers but also to create a marketing strategy that will attract the customers efficiently.