Volume : V, Issue : II, February - 2016

Who leads the game in Indian Retail: Web or Apps? A case of Flipkart

Nidhi Phutela, Anubha Vashisht, Bharti Wadhwa

Abstract :

 Technological advancements are altering the markets as fast as the speed of light. Smartphones have taken a smart entry and grabbed the attention of the users with its features. India is also becoming mobile and digital. The statistics of Indian users are different than in the U.S. Time spent on phones by the US consumers is 2 hours and 42 minutes /day; out of which only 22 minutes are spent in owsing the web, while the balance in using applications. Only one–fifth of the population in India is using internet. Share of traffic on mobile device is more than that of desktop, even though mobile internet users are low. This paper will try to uncover whether the entry of smartphones has shortened the life of World Wide Web (specifically in the retail industry) or not? The purpose of the study is mainly to analyze the transformation of Indian consumers and their behaviour from the marketer’s perspective.

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Article: Download PDF   DOI : 10.36106/ijsr  

Cite This Article:

Nidhi Phutela, Anubha Vashisht, Bharti Wadhwa Who Leads the Game in Indian Retail: Web or Apps? – a Case of Flipkart International Journal of Scientific Research, Vol : 5, Issue : 2 February 2016

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