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MENUVolume : II, Issue : III, March - 2013
Women Entrepreneurs and Marketing Practices in Tamilnadu
Dr. N. Mohan
Abstract :
Self –employment is being realized as one of the methods to utilize the potential of women. It may be due to dual role she has to perform, emergence of nucleus family, non –availability of reliable servants and lack of proper hygienic crèches. She can adjust her household schedule and business work.
Keywords :
Entrepreneurship Marketing knowledge Information Globalisation Barriers Emotions onsumer demand and market mechanism
Article:
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DOI : 10.36106/ijsr
Cite This Article:
Dr. N. Mohan Women Entrepreneurs and Marketing Practices in Tamilnadu International Journal of Scientific Research, Vol.II, Issue.III March 2013
Number of Downloads : 235
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Dr. N. Mohan Women Entrepreneurs and Marketing Practices in Tamilnadu International Journal of Scientific Research, Vol.II, Issue.III March 2013
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