Volume : I, Issue : X, July - 2012

“A Balanced Corporate Responsibility”

Simon Jacob C

Abstract :

Men being the focus of management, the emergence of present green economy from the ancient past could not have been disregarded the importance of men and his society. Balanced Corporate Responsibility (BCR) aimed at how an organization learns from the past to align Individual Social Responsibility (ISR) of employee/employer to Corporate Social Responsibility (CSR) and to run the business by incorporating Balanced Scorecard (BSC). CSR became the chant of every business organization today. At the same time, linking CSR to business objectives is a herculean task before them. It becomes a necessity to adopt a sustainable developmental model through BSC addressing CSR.This helps in proper Cutomer Relationship Management (CRM) and Customer Grievance Management (CGM). This inturn facilitates to safeguard the interest of various stakeholders and to protect the environment. Here we can think of a BCR.

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Article: Download PDF   DOI : 10.36106/ijar  

Cite This Article:

Simon Jacob C “A Balanced Corporate Responsibility” Indian Journal of Applied Research, Vol.I, Issue.X July 2012

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