Volume : III, Issue : I, January - 2013

A Comparative Study of Public & Private Life Insurance

Vikas Sharma, Dr. Sudhinder Singh Chowhan

Abstract :

The insurance sector, along with other elements of marketing, as well as financial infrastructure, have been touched and influenced by the process of liberalization and globalization in India. The customer is the king in the market. Life insurance companies deal in intangible products. With the entry of private players, the competition is becoming intense. In order to satisfy the customers, every company is trying to implement new creations and innovative product characteristics to attract customers. In this research paper, an attempt is made to analyse the performance of public and private life insurance companies in India.

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Article: Download PDF   DOI : 10.36106/ijar  

Cite This Article:

Vikas Sharma, Dr. Sudhinder Singh Chowhan A Comparative Study of Public & Private Life Insurance Indian Journal of Applied Research, Vol.III, Issue.I January 2013

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