Volume : IV, Issue : II, February - 2014

A Detailed Analysis of Anand Milk Union Limited (Amul) in India

Rupinder Kaur

Abstract :

The and name "Amul," from the Sanskrit "Amoolya," was suggested by a quality control expert in Anand formed in 1946, is a dairy cooperative in India. It is a and name managed by an apex cooperative organisation, Gujarat Co-operative Milk Marketing Federation Ltd. (GCMMF), which today is jointly owned by some 2.8 million milk producers in Gujarat, India. AMUL is based in Anand, Gujarat and has been an example of a co-operative organization\'s success in the long term. It is one of the best examples of co-operative achievement in the developing economy^. "Anyone who has seen the dairy cooperatives in the state of Gujarat, especially the highly successful one known as AMUL, will naturally wonder what combination of influences and incentives is needed to multiply such a model a thousand times over in developing regions everywhere." The Amul Pattern has established itself as a uniquely appropriate model for rural development. Amul has spurred the White Revolution of India, which has made India the largest producer of milk and milk products in the world.

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Article: Download PDF   DOI : 10.36106/ijar  

Cite This Article:

Rupinder Kaur A Detailed Analysis of Anand Milk Union Limited (Amul) in India Indian Journal of Applied Research, Vol.IV, Issue. II

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