Volume : III, Issue : XI, November - 2013

A Focus Study of Customer Satisfaction and its Impact on Banks

Bhavika Kapoor

Abstract :

This paper examines the possible reasons of why savings account holders are not transacting through their respective bank account, inspite of maintaining the required balances & to understand whether this is due to lack of services provided by the bank. Data was taken from one of the Private Sector Bank (PSB) of Ahmedabad. The data was further tabulated & analyzed, using SPSS software. The sample consisted of 100 Account Holders. The results of this paper will suggest the possible remedial measures that can be taken to improve the ratio of more number of account holders transacting.

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Article: Download PDF   DOI : 10.36106/ijar  

Cite This Article:

Bhavika Kapoor / A Focus Study of Customer Satisfaction and its Impact on Banks / Indian Journal of Applied Research, Vol.3, Issue.11 November 2013

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